• Advanced

Commercials Masterclass

This is an updated course for 2018, combining online learning with a one-day, classroom-based, practical training session. This Masterclass-level course is designed for discerning freelance or staff colourists working on commercials inside high-end facilities, as well as digital content filmmakers looking to elevate their skills to another level.

Participants will work on a commercial from preparation for grading, through to the final deliverables for multiple platforms: TV, online, outdoors and in-store. We will focus on a very important aspect of beauty treatments and motion picture retouching. Apart from the obvious colour grading work we will also take an extensive look at the business of Commercials and Digital Content Colour Grading and how to be successful regardless of one’s physical location.


Preparation for Colour Grading

  • The short history of Commercials Colour Grading and the birth of Remote Grading
  • Colour Grading Suite set-up
  • Remote Grading tools and options
  • Process of Quoting and Contracting
  • Project delivery options
  • Option A – Fast Turnaround
  • Option B – High End Clients
  • VFX Workflow
  • GFX Workflow

From Look Development to Final Master Delivery

  • Creating looks from client reference image
  • Clean-up and object removal
  • Advanced Secondaries
  • Matching shots and time
  • Using external mattes
  • Beauty work
  • Matching to particular pantone colour
  • Preparing master for client approval
  • Responding to client comments
  • Clocking and mastering for clearcast and broadcast distribution channels
  • Common Quality Control errors and how to avoid them
  • Mastering for Online: Vimeo, Youtube, FB, Instagram
  • Instore and outdoors deliverables and creation of portrait version
  • Business Strategy and Advice
Instructor: Dado Valentic